'type yakker' is a self initiated project with a self made identity. 'type yakker' aims to raise awareness of language and culture through social media, via posts about language & culture. The progression of the project is determined by the data analytics on current and previous campaigns via social media and other platforms (website - created in wordpress).
website: typeyakker.com socials: instagram.com/typeyakker
Social media content for 'type yakker' - June / July 2022 twitter campaign
Worldle is a random generated daily online 'guess the country shape' game, that trended in 2021 - 2022. The game is challenging and mainly visual game, so it lacks players learning information about the country guessed. After looking at the content that was posted on the #Worldle hashtag it is mostly players sharing their statistics, so posting a different style of content would make the campaign idea below stand out.
This is an example of content for the social media campaign, which act as an informative 'follow on' from the #worldle game. On average, the twitter threads received 48 impressions.